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Zoe to lead PR Masterclass at UK’s biggest beauty event
Boutique’s founder, Zoe Porteous, has been invited to deliver a business Masterclass for the Professional Beauty Show at London’s ExCeL on 3rd March 2008.
Now in its 20th year, the Professional Beauty Show is the industry’s largest UK event and boasts over 450 exhibitors, product and treatment launches and lectures from leading experts.
This year visitors to the show are invited to attend a variety of Masterclasses to help develop their careers and or business. These cover a wide range of topics from marketing to advanced cosmetic procedures.
With over ten years PR and marketing experience and having worked with a diverse range of clients, Zoe is to present a class on ‘The Importance of Reputation’ covering how to use PR to boost your image and build a successful brand. Attendees will learn how to create a buzz about their business and distinguish themselves from competitors in a crowded marketplace.
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