You Own Your Own Property
Successful property company CampbellProperty launched a new venture, You Own Your Own (YoYo) Property, specialising in helping parents invest in property for their children to live in whilst at university.
By monitoring what was happening within the property industry Boutique was able to hijack the news to generate editorial for YoYo Property. One such example was a rapid response to a government announcement to help first time buyers generating national coverage including The Telegraph, The Times and The Sunday Express. Founder Victoria Campbell was also positioned as an industry expert to raise awareness of the business, resulting in regular interviews in a range of trade, business and consumer media.
"One of our key objectives was to gain national awareness of You Own Your Own Property and working with Boutique Communications we have already achieved coverage in The Times, The Telegraph and The Sunday Express amongst others. Boutique has showed a great understanding of our business and the property market as a whole and was able to tap into current issues to gain us exposure."
VICTORIA CAMPBELL FOUNDER AND MANAGING DIRECTOR OF CAMPBELLPROPERTY AND YOU OWN YOUR OWN PROPERTY
